Irish Americans back united Ireland with ad buy

I don’t usually pay much attention to advertisements as I scan the headlines and top paragraphs of The Washington Post, the day’s first pot of coffee percolating near the left edge of the newspaper spread on my kitchen counter. The half-page ad on A5–my second page turn–caught my attention: A United Ireland: Let The People Have Their Say.

Friends of Sinn Féin USA and five other Irish-American groups paid for the black and white ads in the March 10 issues of the Post and The New York Times a week before St. Patrick’s Day focuses on relations between the two countries. Full-page with spot color versions of the ads appear in the Irish Voice and Irish Echo newspapers. The ad says, in part:

A new Ireland is emerging, and more and more people are looking beyond the divisions of the past. A new Ireland is seeking to undo the damage of the undemocratic partition of Ireland 100 years ago and the recent British government imposed Brexit.

“Britain’s exit”, or Brexit, was decided by a 2016 referendum. Voters in the six counties of Northern Ireland opposed leaving the European Union. The British and E.U. governments, including the Republic of Ireland, spent years hammering out the details of the departure.

Earlier this month, the Post published a Bloomberg business analysis that said while a united Ireland is “unlikely anytime soon … the fact that the possibility is being openly discussed again is testament to the forces unleashed by Brexit.”

We’ve been hearing this since 2016. Nearly two years ago to the day, Times columnist Timothy Egan, also citing Brexit, wrote: “From the depths of British bungling, hubris and incompetence is emerging a St. Patrick’s Day miracle: the real chance of a united Ireland.”

Let’s see what happens by St. Patrick’s Day, 2022.